Privacy Policy

Information We Collect

We collect information in several ways to improve your experience and provide our services effectively. This includes information you provide directly and information we gather automatically as you use our website.

When you register an account, subscribe to our newsletter, or contact us, you may provide personal details such as your name, email address, and any other information you choose to share. We also collect usage data automatically, including your IP address, browser type, pages visited, time spent on pages, and referring website. Additionally, we use cookies and similar tracking technologies to enhance your browsing experience and understand how you interact with our content.

Information about your device, such as operating system and device type, helps us optimize our website for various platforms. We may also collect information about your location if you grant permission, which allows us to provide more relevant content and services tailored to your region.

How We Use Your Information

We use the information we collect for various purposes essential to providing and improving our services. Your data helps us personalize your experience, deliver relevant content about modern fashion trends in Lithuania, Vilnius street style, budget wardrobe planning, and capsule wardrobe strategies.

We analyze usage patterns to understand which content resonates with our audience, whether it's outfit breakdowns from coworking spaces and galleries, style tips for layering, or streetwear analysis. This helps us create better content and improve our website functionality. We also use your information to send you updates about new articles, style guides, and features you may find interesting.

Your data enables us to respond to your inquiries, process your requests, and provide customer support. We also use information to monitor and prevent fraudulent activity, protect our website security, and comply with legal obligations. We never sell your personal information to third parties.

Your Rights and Choices

You have the right to access, review, and request correction of your personal information. You can also request deletion of your data, subject to certain legal requirements. To exercise these rights, simply contact us with your request.

You have the right to opt out of marketing communications at any time. If you receive promotional emails from us, each message includes an unsubscribe option. You can also manage your cookie preferences through your browser settings, though some functionality may be affected if you disable certain cookies.

We respect your privacy choices and will not use your information in ways you haven't authorized. If you have concerns about how we handle your data, you have the right to lodge a complaint with the relevant data protection authority in Lithuania.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather insights about how visitors use our website. Cookies are small files stored on your device that help us remember your preferences and recognize you when you return.

We use essential cookies necessary for website functionality, analytics cookies to understand visitor behavior and improve our services, and preference cookies to remember your settings. Third-party partners may also use cookies for analytics and advertising purposes, though we carefully select partners who respect privacy standards.

You can control cookie settings through your browser. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect your ability to access certain features. For more detailed information about how we use cookies, please refer to our Cookie Policy.

Data Security and Protection

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses encryption technology to safeguard sensitive data during transmission.

While we take data security seriously, no method of transmission over the internet is completely secure. We cannot guarantee absolute security, but we continuously update our security practices to protect against emerging threats. Our team is trained in data protection protocols, and we maintain strict access controls over personal information.

We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy. When you request deletion or when retention is no longer required, we securely dispose of your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the date at the top of this policy and, if appropriate, by sending you a notification.

Your continued use of our website following the posting of revised Privacy Policy means that you accept and agree to the changes. We encourage you to review this policy periodically to stay informed about how we protect your information. If you have questions about any updates, please don't hesitate to contact us.